Learn to use soft content gating in your mass email campaigns, webpage content or blogs to gain access to your viewers' email address.
As marketers and sales personnel, we often send files to multiple potential people, who we hope would at-least open our documents related to sales pitch or simply your business overview.
Content gating is one of the many hooks marketers use to get email addresses of their prospects. With CloudFiles, you can see which users are interested in your documents. With the Soft content Gating feature, your business can analyze the purchase intent of your potential clients.
Soft Gating Authentication is recommended for your mass email campaigns.
To set a Soft Gating on your links follow the following steps:
Soft Gating is when you require unverified emails from recipients
Access the CloudFiles Content Library. Click on any file to access it's link settings.
Enable the Require email option in the security settings.
Leave the Enforce email verification check box blank.
Do Not enter any email id in the Allow list.
Access the CloudFiles content library from any of the HubSpot's records - deal/company/contact/ticket. Click on actions button of the requisite attached file
Enable the Require email option in the security settings.
Leave the Enforce email verification check box blank.
Do Not enter any email id in the Allow list.
Access the CloudFiles content library from any of the Salesforces' CloudFiles LWC. Click on the downward arrow of the requisite file and choose share.
Enable the Require email option in the security settings.
Leave the Enforce email verification check box blank.
Do Not enter any email id in the Allow list.
CloudFiles will give you details of every email id that has been used to open your link and the time they have spent on your document. This is an invaluable addition to your inbound marketing tactics.
Your blog performance metrics or webpage content can be judged based on time viewed. Content Gating strategy is a must have for every business looking to make it big in the digital business era.